I remember when MTV first started. We all wanted to be hanging with the VJ’s and making our own videos. Thirty years after videos killed the radio star, I will finally star in my own digitally recorded medium for the small computer screen.
Routinely I hear that video is the way to go; it drives traffic to your website. So for 2012 one of my goals in the Creating Answers 21 Day Challenge was to get some professional videos produced. Of course, the terms professional and produced are in the eye of the beholder.
Through another social media outlet, posting comments to Sacramento Business Journal website articles, I encountered Frank Cassanova. Frank has always been pretty good at defending me when my comments on Sacramento Business Journal articles were construed as socialist propaganda by old white retired guys. So I knew if I were going to spend money on videos it would be with Frank and his brother at the The Studio Center.
They have the easy part: flip on the lights, start the digital camera and watch me make a fool of myself. I am trying not to look like a fool. I am, however, trying to inject a little humor in the very staid and dry world of health insurance.
The day has been spent writing scripts, searching for video and picture backgrounds and working on the timing. While being creative is fun, there is a tremendous amount of serious work. All work becomes serious when you are spending your own money.
Regardless, I have three vignettes planned out for recording on Monday afternoon. I have faith that The Studio Center will air brush the wrinkles, darken my hair and whiten my teeth in the final version. Short of looking stunningly handsome, I hope my jokes work. “I am ready for my close up Mr. Deville.”