The Affordable Care Act (ACA) will be driving millions of people to either get health insurance or look at switching plans. The net result is a huge new marketing opportunity for insurance agents to sell not only health insurance, but far more lucrative insurance for life, disability, long term care, indemnity, auto and home or financial services. However, insurance agents should be prohibited from cross selling any non-health related insurance products during the initial meeting with prospects for the new ACA health plans.
