Some of the most uninspiring logos can be found in the insurance industry. When I first got into the insurance field as an independent agent I decided to play it safe and not attempt to create a logo. But as my website has become more popular, and I recently published a book, I found myself considering images that reflect me and what I represent. The result is probably a logo-failure by professional standards, but one I really enjoy looking at. It is a stylized concrete arch bridge over a body of water.
